diff --git a/bib/pkg/progress/export_test.go b/bib/pkg/progress/export_test.go
new file mode 100644
index 0000000..252d532
--- /dev/null
+++ b/bib/pkg/progress/export_test.go
@@ -0,0 +1,27 @@
+package progress
+
+import (
+	"io"
+)
+
+type (
+	TerminalProgressBar = terminalProgressBar
+	DebugProgressBar    = debugProgressBar
+	VerboseProgressBar  = verboseProgressBar
+)
+
+func MockOsStderr(w io.Writer) (restore func()) {
+	saved := osStderr
+	osStderr = w
+	return func() {
+		osStderr = saved
+	}
+}
+
+func MockIsattyIsTerminal(fn func(uintptr) bool) (restore func()) {
+	saved := isattyIsTerminal
+	isattyIsTerminal = fn
+	return func() {
+		isattyIsTerminal = saved
+	}
+}
diff --git a/bib/pkg/progress/progress.go b/bib/pkg/progress/progress.go
new file mode 100644
index 0000000..2112b39
--- /dev/null
+++ b/bib/pkg/progress/progress.go
@@ -0,0 +1,404 @@
+package progress
+
+import (
+	"bytes"
+	"errors"
+	"fmt"
+	"io"
+	"os"
+	"os/exec"
+	"strings"
+	"time"
+
+	"github.com/cheggaaa/pb/v3"
+	"github.com/mattn/go-isatty"
+	"github.com/sirupsen/logrus"
+
+	"github.com/osbuild/images/pkg/osbuild"
+)
+
+var (
+	osStderr io.Writer = os.Stderr
+
+	// This is only needed because pb.Pool require a real terminal.
+	// It sets it into "raw-mode" but there is really no need for
+	// this (see "func render()" below) so once this is fixed
+	// upstream we should remove this.
+	ESC         = "\x1b"
+	ERASE_LINE  = ESC + "[2K"
+	CURSOR_HIDE = ESC + "[?25l"
+	CURSOR_SHOW = ESC + "[?25h"
+)
+
+func cursorUp(i int) string {
+	return fmt.Sprintf("%s[%dA", ESC, i)
+}
+
+// ProgressBar is an interface for progress reporting when there is
+// an arbitrary amount of sub-progress information (like osbuild)
+type ProgressBar interface {
+	// SetProgress sets the progress details at the given "level".
+	// Levels should start with "0" and increase as the nesting
+	// gets deeper.
+	//
+	// Note that reducing depth is currently not supported, once
+	// a sub-progress is added it cannot be removed/hidden
+	// (but if required it can be added, its a SMOP)
+	SetProgress(level int, msg string, done int, total int) error
+
+	// The high-level message that is displayed in a spinner
+	// that contains the current top level step, for bib this
+	// is really just "Manifest generation step" and
+	// "Image generation step". We could map this to a three-level
+	// progress as well but we spend 90% of the time in the
+	// "Image generation step" so the UI looks a bit odd.
+	SetPulseMsgf(fmt string, args ...interface{})
+
+	// A high level message with the last operation status.
+	// For us this usually comes from the stages and has information
+	// like "Starting module org.osbuild.selinux"
+	SetMessagef(fmt string, args ...interface{})
+
+	// Start will start rendering the progress information
+	Start()
+
+	// Stop will stop rendering the progress information, the
+	// screen is not cleared, the last few lines will be visible
+	Stop()
+}
+
+var isattyIsTerminal = isatty.IsTerminal
+
+// New creates a new progressbar based on the requested type
+func New(typ string) (ProgressBar, error) {
+	switch typ {
+	case "", "auto":
+		// autoselect based on if we are on an interactive
+		// terminal, use verbose progress for scripts
+		if isattyIsTerminal(os.Stdin.Fd()) {
+			return NewTerminalProgressBar()
+		}
+		return NewVerboseProgressBar()
+	case "verbose":
+		return NewVerboseProgressBar()
+	case "term":
+		return NewTerminalProgressBar()
+	case "debug":
+		return NewDebugProgressBar()
+	default:
+		return nil, fmt.Errorf("unknown progress type: %q", typ)
+	}
+}
+
+type terminalProgressBar struct {
+	spinnerPb   *pb.ProgressBar
+	msgPb       *pb.ProgressBar
+	subLevelPbs []*pb.ProgressBar
+
+	shutdownCh chan bool
+
+	out io.Writer
+}
+
+// NewTerminalProgressBar creates a new default pb3 based progressbar suitable for
+// most terminals.
+func NewTerminalProgressBar() (ProgressBar, error) {
+	b := &terminalProgressBar{
+		out: osStderr,
+	}
+	b.spinnerPb = pb.New(0)
+	b.spinnerPb.SetTemplate(`[{{ (cycle . "|" "/" "-" "\\") }}] {{ string . "spinnerMsg" }}`)
+	b.msgPb = pb.New(0)
+	b.msgPb.SetTemplate(`Message: {{ string . "msg" }}`)
+	return b, nil
+}
+
+func (b *terminalProgressBar) SetProgress(subLevel int, msg string, done int, total int) error {
+	// auto-add as needed, requires sublevels to get added in order
+	// i.e. adding 0 and then 2 will fail
+	switch {
+	case subLevel == len(b.subLevelPbs):
+		apb := pb.New(0)
+		progressBarTmpl := `[{{ counters . }}] {{ string . "prefix" }} {{ bar .}} {{ percent . }}`
+		apb.SetTemplateString(progressBarTmpl)
+		if err := apb.Err(); err != nil {
+			return fmt.Errorf("error setting the progressbarTemplat: %w", err)
+		}
+		// workaround bug when running tests in tmt
+		if apb.Width() == 0 {
+			// this is pb.defaultBarWidth
+			apb.SetWidth(100)
+		}
+		b.subLevelPbs = append(b.subLevelPbs, apb)
+	case subLevel > len(b.subLevelPbs):
+		return fmt.Errorf("sublevel added out of order, have %v sublevels but want level %v", len(b.subLevelPbs), subLevel)
+	}
+	apb := b.subLevelPbs[subLevel]
+	apb.SetTotal(int64(total) + 1)
+	apb.SetCurrent(int64(done) + 1)
+	apb.Set("prefix", msg)
+	return nil
+}
+
+func shorten(msg string) string {
+	msg = strings.Replace(msg, "\n", " ", -1)
+	// XXX: make this smarter
+	if len(msg) > 60 {
+		return msg[:60] + "..."
+	}
+	return msg
+}
+
+func (b *terminalProgressBar) SetPulseMsgf(msg string, args ...interface{}) {
+	b.spinnerPb.Set("spinnerMsg", shorten(fmt.Sprintf(msg, args...)))
+}
+
+func (b *terminalProgressBar) SetMessagef(msg string, args ...interface{}) {
+	b.msgPb.Set("msg", shorten(fmt.Sprintf(msg, args...)))
+}
+
+func (b *terminalProgressBar) render() {
+	var renderedLines int
+	fmt.Fprintf(b.out, "%s%s\n", ERASE_LINE, b.spinnerPb.String())
+	renderedLines++
+	for _, prog := range b.subLevelPbs {
+		fmt.Fprintf(b.out, "%s%s\n", ERASE_LINE, prog.String())
+		renderedLines++
+	}
+	fmt.Fprintf(b.out, "%s%s\n", ERASE_LINE, b.msgPb.String())
+	renderedLines++
+	fmt.Fprint(b.out, cursorUp(renderedLines))
+}
+
+// Workaround for the pb.Pool requiring "raw-mode" - see here how to avoid
+// it. Once fixes upstream we should remove this.
+func (b *terminalProgressBar) renderLoop() {
+	for {
+		select {
+		case <-b.shutdownCh:
+			b.render()
+			// finally move cursor down again
+			fmt.Fprint(b.out, CURSOR_SHOW)
+			fmt.Fprint(b.out, strings.Repeat("\n", 2+len(b.subLevelPbs)))
+			// close last to avoid race with b.out
+			close(b.shutdownCh)
+			return
+		case <-time.After(200 * time.Millisecond):
+			// break to redraw the screen
+		}
+		b.render()
+	}
+}
+
+func (b *terminalProgressBar) Start() {
+	// render() already running
+	if b.shutdownCh != nil {
+		return
+	}
+	fmt.Fprintf(b.out, "%s", CURSOR_HIDE)
+	b.shutdownCh = make(chan bool)
+	go b.renderLoop()
+}
+
+func (b *terminalProgressBar) Err() error {
+	var errs []error
+	if err := b.spinnerPb.Err(); err != nil {
+		errs = append(errs, fmt.Errorf("error on spinner progressbar: %w", err))
+	}
+	if err := b.msgPb.Err(); err != nil {
+		errs = append(errs, fmt.Errorf("error on spinner progressbar: %w", err))
+	}
+	for _, pb := range b.subLevelPbs {
+		if err := pb.Err(); err != nil {
+			errs = append(errs, fmt.Errorf("error on spinner progressbar: %w", err))
+		}
+	}
+	return errors.Join(errs...)
+}
+
+func (b *terminalProgressBar) Stop() {
+	if b.shutdownCh == nil {
+		return
+	}
+	// request shutdown
+	b.shutdownCh <- true
+	// wait for ack
+	select {
+	case <-b.shutdownCh:
+	// shudown complete
+	case <-time.After(1 * time.Second):
+		// I cannot think of how this could happen, i.e. why
+		// closing would not work but lets be conservative -
+		// without a timeout we hang here forever
+		logrus.Warnf("no progress channel shutdown after 1sec")
+	}
+	b.shutdownCh = nil
+	// This should never happen but be paranoid, this should
+	// never happen but ensure we did not accumulate error while
+	// running
+	if err := b.Err(); err != nil {
+		fmt.Fprintf(b.out, "error from pb.ProgressBar: %v", err)
+	}
+}
+
+type verboseProgressBar struct {
+	w io.Writer
+}
+
+// NewVerboseProgressBar starts a new "verbose" progressbar that will just
+// prints message but does not show any progress.
+func NewVerboseProgressBar() (ProgressBar, error) {
+	b := &verboseProgressBar{w: osStderr}
+	return b, nil
+}
+
+func (b *verboseProgressBar) SetPulseMsgf(msg string, args ...interface{}) {
+	fmt.Fprintf(b.w, msg, args...)
+	fmt.Fprintf(b.w, "\n")
+}
+
+func (b *verboseProgressBar) SetMessagef(msg string, args ...interface{}) {
+	fmt.Fprintf(b.w, msg, args...)
+	fmt.Fprintf(b.w, "\n")
+}
+
+func (b *verboseProgressBar) Start() {
+}
+
+func (b *verboseProgressBar) Stop() {
+}
+
+func (b *verboseProgressBar) SetProgress(subLevel int, msg string, done int, total int) error {
+	return nil
+}
+
+type debugProgressBar struct {
+	w io.Writer
+}
+
+// NewDebugProgressBar will create a progressbar aimed to debug the
+// lower level osbuild/images message. It will never clear the screen
+// so "glitches/weird" messages from the lower-layers can be inspected
+// easier.
+func NewDebugProgressBar() (ProgressBar, error) {
+	b := &debugProgressBar{w: osStderr}
+	return b, nil
+}
+
+func (b *debugProgressBar) SetPulseMsgf(msg string, args ...interface{}) {
+	fmt.Fprintf(b.w, "pulse: ")
+	fmt.Fprintf(b.w, msg, args...)
+	fmt.Fprintf(b.w, "\n")
+}
+
+func (b *debugProgressBar) SetMessagef(msg string, args ...interface{}) {
+	fmt.Fprintf(b.w, "msg: ")
+	fmt.Fprintf(b.w, msg, args...)
+	fmt.Fprintf(b.w, "\n")
+}
+
+func (b *debugProgressBar) Start() {
+	fmt.Fprintf(b.w, "Start progressbar\n")
+}
+
+func (b *debugProgressBar) Stop() {
+	fmt.Fprintf(b.w, "Stop progressbar\n")
+}
+
+func (b *debugProgressBar) SetProgress(subLevel int, msg string, done int, total int) error {
+	fmt.Fprintf(b.w, "%s[%v / %v] %s", strings.Repeat("  ", subLevel), done, total, msg)
+	fmt.Fprintf(b.w, "\n")
+	return nil
+}
+
+// XXX: merge variant back into images/pkg/osbuild/osbuild-exec.go
+func RunOSBuild(pb ProgressBar, manifest []byte, store, outputDirectory string, exports, extraEnv []string) error {
+	// To keep maximum compatibility keep the old behavior to run osbuild
+	// directly and show all messages unless we have a "real" progress bar.
+	//
+	// This should ensure that e.g. "podman bootc" keeps working as it
+	// is currently expecting the raw osbuild output. Once we double
+	// checked with them we can remove the runOSBuildNoProgress() and
+	// just run with the new runOSBuildWithProgress() helper.
+	switch pb.(type) {
+	case *terminalProgressBar, *debugProgressBar:
+		return runOSBuildWithProgress(pb, manifest, store, outputDirectory, exports, extraEnv)
+	default:
+		return runOSBuildNoProgress(pb, manifest, store, outputDirectory, exports, extraEnv)
+	}
+}
+
+func runOSBuildNoProgress(pb ProgressBar, manifest []byte, store, outputDirectory string, exports, extraEnv []string) error {
+	_, err := osbuild.RunOSBuild(manifest, store, outputDirectory, exports, nil, extraEnv, false, os.Stderr)
+	return err
+}
+
+func runOSBuildWithProgress(pb ProgressBar, manifest []byte, store, outputDirectory string, exports, extraEnv []string) error {
+	rp, wp, err := os.Pipe()
+	if err != nil {
+		return fmt.Errorf("cannot create pipe for osbuild: %w", err)
+	}
+	defer rp.Close()
+	defer wp.Close()
+
+	cmd := exec.Command(
+		"osbuild",
+		"--store", store,
+		"--output-directory", outputDirectory,
+		"--monitor=JSONSeqMonitor",
+		"--monitor-fd=3",
+		"-",
+	)
+	for _, export := range exports {
+		cmd.Args = append(cmd.Args, "--export", export)
+	}
+
+	cmd.Env = append(os.Environ(), extraEnv...)
+	cmd.Stdin = bytes.NewBuffer(manifest)
+	cmd.Stderr = os.Stderr
+	// we could use "--json" here and would get the build-result
+	// exported here
+	cmd.Stdout = nil
+	cmd.ExtraFiles = []*os.File{wp}
+
+	osbuildStatus := osbuild.NewStatusScanner(rp)
+	if err := cmd.Start(); err != nil {
+		return fmt.Errorf("error starting osbuild: %v", err)
+	}
+	wp.Close()
+
+	var tracesMsgs []string
+	for {
+		st, err := osbuildStatus.Status()
+		if err != nil {
+			return fmt.Errorf("error reading osbuild status: %w", err)
+		}
+		if st == nil {
+			break
+		}
+		i := 0
+		for p := st.Progress; p != nil; p = p.SubProgress {
+			if err := pb.SetProgress(i, p.Message, p.Done, p.Total); err != nil {
+				logrus.Warnf("cannot set progress: %v", err)
+			}
+			i++
+		}
+		// keep the messages/traces for better error reporting
+		if st.Message != "" {
+			tracesMsgs = append(tracesMsgs, st.Message)
+		}
+		if st.Trace != "" {
+			tracesMsgs = append(tracesMsgs, st.Trace)
+		}
+		// forward to user
+		if st.Message != "" {
+			pb.SetMessagef(st.Message)
+		}
+	}
+
+	if err := cmd.Wait(); err != nil {
+		return fmt.Errorf("error running osbuild: %w\nLog:\n%s", err, strings.Join(tracesMsgs, "\n"))
+	}
+
+	return nil
+}
diff --git a/bib/pkg/progress/progress_test.go b/bib/pkg/progress/progress_test.go
new file mode 100644
index 0000000..67a720d
--- /dev/null
+++ b/bib/pkg/progress/progress_test.go
@@ -0,0 +1,132 @@
+package progress_test
+
+import (
+	"bytes"
+	"fmt"
+	"reflect"
+	"testing"
+
+	"github.com/stretchr/testify/assert"
+
+	"github.com/osbuild/bootc-image-builder/bib/pkg/progress"
+)
+
+func TestProgressNew(t *testing.T) {
+	for _, tc := range []struct {
+		typ         string
+		expected    interface{}
+		expectedErr string
+	}{
+		{"term", &progress.TerminalProgressBar{}, ""},
+		{"debug", &progress.DebugProgressBar{}, ""},
+		{"verbose", &progress.VerboseProgressBar{}, ""},
+		// unknown progress type
+		{"bad", nil, `unknown progress type: "bad"`},
+	} {
+		pb, err := progress.New(tc.typ)
+		if tc.expectedErr == "" {
+			assert.NoError(t, err)
+			assert.Equal(t, reflect.TypeOf(pb), reflect.TypeOf(tc.expected), fmt.Sprintf("[%v] %T not the expected %T", tc.typ, pb, tc.expected))
+		} else {
+			assert.EqualError(t, err, tc.expectedErr)
+		}
+	}
+}
+
+func TestVerboseProgress(t *testing.T) {
+	var buf bytes.Buffer
+	restore := progress.MockOsStderr(&buf)
+	defer restore()
+
+	// verbose progress never generates progress output
+	pbar, err := progress.NewVerboseProgressBar()
+	assert.NoError(t, err)
+	err = pbar.SetProgress(0, "set-progress", 1, 100)
+	assert.NoError(t, err)
+	assert.Equal(t, "", buf.String())
+
+	// but it shows the messages
+	pbar.SetPulseMsgf("pulse")
+	assert.Equal(t, "pulse\n", buf.String())
+	buf.Reset()
+
+	pbar.SetMessagef("message")
+	assert.Equal(t, "message\n", buf.String())
+	buf.Reset()
+
+	pbar.Start()
+	assert.Equal(t, "", buf.String())
+	pbar.Stop()
+	assert.Equal(t, "", buf.String())
+}
+
+func TestDebugProgress(t *testing.T) {
+	var buf bytes.Buffer
+	restore := progress.MockOsStderr(&buf)
+	defer restore()
+
+	pbar, err := progress.NewDebugProgressBar()
+	assert.NoError(t, err)
+	err = pbar.SetProgress(0, "set-progress-msg", 1, 100)
+	assert.NoError(t, err)
+	assert.Equal(t, "[1 / 100] set-progress-msg\n", buf.String())
+	buf.Reset()
+
+	pbar.SetPulseMsgf("pulse-msg")
+	assert.Equal(t, "pulse: pulse-msg\n", buf.String())
+	buf.Reset()
+
+	pbar.SetMessagef("some-message")
+	assert.Equal(t, "msg: some-message\n", buf.String())
+	buf.Reset()
+
+	pbar.Start()
+	assert.Equal(t, "Start progressbar\n", buf.String())
+	buf.Reset()
+
+	pbar.Stop()
+	assert.Equal(t, "Stop progressbar\n", buf.String())
+	buf.Reset()
+}
+
+func TestTermProgress(t *testing.T) {
+	var buf bytes.Buffer
+	restore := progress.MockOsStderr(&buf)
+	defer restore()
+
+	pbar, err := progress.NewTerminalProgressBar()
+	assert.NoError(t, err)
+
+	pbar.Start()
+	pbar.SetPulseMsgf("pulse-msg")
+	pbar.SetMessagef("some-message")
+	err = pbar.SetProgress(0, "set-progress-msg", 0, 5)
+	assert.NoError(t, err)
+	pbar.Stop()
+	assert.NoError(t, pbar.(*progress.TerminalProgressBar).Err())
+
+	assert.Contains(t, buf.String(), "[1 / 6] set-progress-msg")
+	assert.Contains(t, buf.String(), "[|] pulse-msg\n")
+	assert.Contains(t, buf.String(), "Message: some-message\n")
+	// check shutdown
+	assert.Contains(t, buf.String(), progress.CURSOR_SHOW)
+}
+
+func TestProgressNewAutoselect(t *testing.T) {
+	for _, tc := range []struct {
+		onTerm   bool
+		expected interface{}
+	}{
+		{false, &progress.VerboseProgressBar{}},
+		{true, &progress.TerminalProgressBar{}},
+	} {
+		restore := progress.MockIsattyIsTerminal(func(uintptr) bool {
+			return tc.onTerm
+		})
+		defer restore()
+
+		pb, err := progress.New("auto")
+		assert.NoError(t, err)
+		assert.Equal(t, reflect.TypeOf(pb), reflect.TypeOf(tc.expected), fmt.Sprintf("[%v] %T not the expected %T", tc.onTerm, pb, tc.expected))
+	}
+}