diff --git a/tools/appsre-build-worker-packer.sh b/tools/appsre-build-worker-packer.sh
index 4e7cdc2f8..6034a1472 100755
--- a/tools/appsre-build-worker-packer.sh
+++ b/tools/appsre-build-worker-packer.sh
@@ -120,6 +120,7 @@ EOF
 
     greenprint "📦 Building the rpms"
     $CONTAINER_RUNTIME run --rm \
+                       -e ANSIBLE_DEBUG="True" \
                        -v "$WORKSPACE:/osbuild-composer:z" \
                        "packer:$COMMIT_SHA" ansible-playbook \
                        -i /osbuild-composer/tools/appsre-ansible/inventory \