diff --git a/.tekton/image-builder-frontend-pull-request.yaml b/.tekton/image-builder-frontend-pull-request.yaml
index b7ea302d..098d717b 100644
--- a/.tekton/image-builder-frontend-pull-request.yaml
+++ b/.tekton/image-builder-frontend-pull-request.yaml
@@ -7,8 +7,7 @@ metadata:
     build.appstudio.redhat.com/pull_request_number: '{{pull_request_number}}'
     build.appstudio.redhat.com/target_branch: '{{target_branch}}'
     pipelinesascode.tekton.dev/max-keep-runs: "3"
-    pipelinesascode.tekton.dev/on-cel-expression: event == "pull_request" && target_branch
-      == "main"
+    pipelinesascode.tekton.dev/on-cel-expression: (event == "pull_request" && target_branch == "main") || (event == "push" && target_branch.startsWith("gh-readonly-queue/main/"))
   creationTimestamp: null
   labels:
     appstudio.openshift.io/application: insights-image-builder